Fish It
Fish It broke multiple concurrent-player records, and BloxClips supported the game with a large creator push built around short-form clips.
BloxClips generated more than 1,000 submitted clips and videos, expanding Fish It's reach to millions of viewers and new Roblox players.
Start getting millions of views within a week.
- Roblox visits4.5B+
- creator clips1,000+
- campaign viewsMillions+
- live active players--
- 01
The campaign
Fish It was already one of Roblox's biggest games, so the campaign focused on expanding reach through creator-made clips that could travel across short-form platforms and bring new players back into the experience.
- 02
The result
The campaign generated more than 1,000 total clips and videos submitted for the game. That content expanded reach to millions of viewers and helped introduce the game to new Roblox users during a period of major platform momentum.
- 03
Why it worked
The game had clear moments creators could package quickly: progression, rare catches, reactions, and social gameplay. BloxClips gave creators a campaign target and turned that attention into repeatable video output.
Ready to get your brand in front of millions?
Tell us your brand and your goal, and we'll design a creator campaign that delivers guaranteed, native reach to exactly the viewers you want.