David Kushner: Electrified
David Kushner's team came to BloxClips for the release of Electrified, looking to place the song inside gaming videos where it could travel naturally through creator content.
The campaign delivered 2.75M+ views and 2,140 clips in three days, then continued spreading as creators outside the campaign picked up the sound for gaming videos.
2.75M+
total views
2,140
clips made
3 days
campaign length
The campaign
David Kushner's team wanted Electrified to reach the gaming side of short-form content instead of relying only on standard music promotion. BloxClips built the campaign around creators using the sound inside gaming videos, giving the release repeated exposure in feeds where gameplay content already performs.
The result
Creators produced 2,140 clips and drove more than 2.75 million total views in three days. After the paid push, the sound kept moving beyond the campaign as more gaming creators started using Electrified in their own videos.
Why it worked
The song was placed inside native gaming clips rather than treated like a traditional ad. That made the sound feel useful to creators and helped it spread through gaming content after the initial campaign window ended.