Bee Garden
BloxClips selected some of its largest creators to make long-form videos for a game that had little established content reach on social media.
The campaign generated more than 500K long-form views and brought Bee Garden in front of a new content audience.
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- long-form views500K+
- campaign formatLong-form
- current Roblox visits--
- 01
The campaign
Bee Garden had an audience inside Roblox but limited recognition on the content side. BloxClips assembled a focused group of its largest creators to produce substantial videos that could explain the game, show progression, and give viewers a reason to try it.
- 02
The result
The selected creator videos generated more than 500,000 long-form views. The campaign expanded Bee Garden beyond its existing discovery channels and introduced it to viewers through creators they already watched.
- 03
Why it worked
Long-form video gave creators enough room to show the game rather than reduce it to a single moment. Pairing that format with established creators made the campaign useful for discovery and gave a previously underrepresented game a stronger social footprint.
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