UGC & clipping.
UGC makes new content. Clipping takes footage you already have and pushes it much harder. Most campaigns run both.
We get your brand in front of the same viewer over and over.
One creator posting once reaches a viewer once. A network posting for weeks reaches the same viewer again, and again, and again.
- 01
Someone watches one
Our creator posts a clip of your game. It lands on the For You page and gets watched.
- 02
The algorithm takes note
TikTok, YouTube Shorts and Instagram Reels file it away: this viewer likes this. The algorithm serves them the same clip again, or a similar one, to check they like that too.
- 03
There's always more
Thousands of creators are posting about your game, so a day or two later the feed has another one ready for them.
- 04
Videos stay live
The clips stay up on the creators' accounts and keep getting views.
One video gets one shot. A campaign gets as many as it takes.
Nobody converts on a single view. They convert on the third or fourth, from a different creator, a few days apart.
UGC: our creators make their own content.
Use this when you need fresh videos made by people actually playing, reacting, and showing the game.
Playable access, brief, rules, budget
- First impressions
- Gameplay showcases
- Reactions
- How-to-play clips
Clipping: your footage, pushed at scale.
Clipping can move much faster than UGC. One strong stream, trailer, or gameplay file can turn into a large wave of uploads.
Footage, usage rights, best moments, budget
- Trailer cuts
- Stream highlights
- Gameplay highlight clips
- Mass short-form uploads
How is this different from hiring one creator?
Booking one creator, direct, through an agency or through a CCM, buys you a post. A campaign buys you a wave.
- No footage yet
- UGC + Clipping
- Playable build, but no videos
- UGC
- Strong trailer or stream already exists
- Clipping
- Need new videos and a bigger push
- UGC + Clipping
- Want the fastest upload volume
- UGC + Clipping
- One creator, one video
- One post, one audience, one day
- You show up once, then it is gone
- You pay for the post, booked up front
- A handful of videos
- If it underdelivers, the budget is already spent
- Whatever gets posted, gets posted
- A BloxClips campaign
- Mass distribution: hundreds of creators posting at once
- You show up again, and again, from different accounts
- You pay for approved views
- 1000+ submissions, 1000+ clips uploaded a day
- The network keeps producing until the view target is hit
- Every submission manually reviewed against your rules
What we handle.
Every campaign, either route.
- 01
Setup
Brief, rules, platforms, payout model, and creator instructions.
- 02
Creator rollout
Creators get the campaign details and start posting.
- 03
Approval
Submissions are checked before views count toward spend.
- 04
Tracking
Views, submissions, and budget usage stay visible while the campaign runs.
No footage yet? We film it for you.
If there is nothing to cut yet, we send creators in to capture it: raw gameplay, the moments that matter, shot to your brief.
Shot to your brief
You say what has to be on screen. Our creators go in and capture it.
One library, every creator
Everyone on your game pulls from the same footage, so the campaign stays on message.
Feeds both routes
The same library runs straight clips and edited UGC.
Run either one by itself, or pair them together: UGC finds new angles, clipping gives the best moments mass-scale distribution.
- YouTube Shorts
- TikTok
- Instagram Reels
- X
We'll tell you which one fits before you spend.
Send the game, footage, launch window, and goal. We'll recommend UGC, clipping, or both.
Start getting millions of views within a week.