Anime Apocalypse
Anime Apocalypse used BloxClips before release to build an audience, grow its community, and carry that momentum into launch day.
The campaign pushed the Discord community beyond 10K members and helped the game break 10K concurrent players on release.
Start getting millions of views within a week.
- Discord members10K+
- release-day CCU10K+
- campaign timingPre-release
- live active players--
- current Roblox visits--
- 01
The campaign
BloxClips ran the campaign before Anime Apocalypse opened to the public. The immediate goal was to turn anime-focused short-form attention into Discord members, giving the game an audience it could activate as soon as the experience launched.
- 02
The result
The Discord server grew beyond 10,000 members before release. That community and creator momentum carried into launch, when Anime Apocalypse broke 10,000 concurrent players.
- 03
Why it worked
This was a test of whether BloxClips could deliver outside a broad Roblox audience and reach a specific anime niche. The successful launch showed that the creator network could match a campaign to a distinct audience and move viewers from social content into both a community and a live game.
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