What do the campaign terms mean?
Roblox clipping
Many creators cutting one game's footage into short videos and posting them on their own TikTok, YouTube Shorts and Instagram Reels accounts. The game pays for the approved views. Full explanation: Roblox clipping.
Clipping campaign
One push for one game or brand, with a brief, a budget and a view target. Creators join, post and submit, and the campaign runs until the target is met. See how Roblox clipping campaigns work, or What is clipping? for the method outside Roblox.
Campaign brief
The rules for a campaign, written before anyone posts: the hooks, what has to be on screen and what can't be, which platforms count, and how creators get paid. Studios set it with us. Creators read it before every clip, because it's what gets a clip approved.
Footage
What creators cut their clips from: raw gameplay, trailers, streams or videos other creators made. If a game has none yet, BloxClips handles that too and sends creators in to film it.
Footage library
The shared folder of footage for one campaign. Every creator works from the same library, and it feeds straight clips and edited UGC alike.
UGC
User-generated content. In Roblox marketing, it means creators playing the game and filming new videos themselves: first impressions, showcases, reactions, how-to-play clips. Clipping cuts footage that already exists. Most campaigns run both, compared in clipping vs UGC vs influencer marketing.
Mass distribution
Hundreds of creators posting about one game at once, so viewers see it again and again from different accounts, a few days apart. People rarely try a game after one video. They try it after the third or fourth, because by then it looks like everyone is talking about it. The services page shows how it runs.
Clip farming
Doing something on stream or in a video on purpose because you think it will get clipped, like screaming in public or throwing a game you were about to win.
Clipping farm
One person running hundreds or thousands of phones and accounts, mass uploading the same AI-made clips. The algorithm doesn't push them; see clipping farms.
What do the money terms mean?
Approved view
A view on a clip that passed review, with invalid or suspicious views filtered out. Studios pay for approved views and nothing else, and creators are paid on them.
View target
The number of views a studio pays for. With BloxClips, studios get guaranteed reach: the network keeps posting until the view target is met, and if a campaign ends below it, the undelivered portion is refunded.
Payout rate
What a campaign pays creators for their approved views. It's part of the campaign setup, along with the brief and the rules. Real numbers are in how much creators make clipping Roblox.
CPM
Cost per mille: the price of 1,000 views. It's how BloxClips prices a campaign. We agree a CPM with the studio before launch, and that rate is what the studio pays for every 1,000 approved views. Fake views are filtered out first, so they never reach the bill.
Max payout
The most one clip can earn on a campaign. Some creators are getting paid up to $1,000 for one video.
What do the video terms mean?
Hook
The first second or two of a short video, the part that decides whether someone keeps watching. A good clip opens on the best moment, never the intro. The brief usually suggests hooks.
Retention edit
An edit built to keep people watching to the end: dead air cut, the frame cropped to vertical, captions readable on mute. The Roblox Shorts guide covers it from the creator side.
Submission
A posted clip's public link, sent in for review. A person checks every submission by hand before its views count.
What do the Roblox terms mean?
CCU
Concurrent users: how many people are in your game at the same moment. Roblox's analytics track peak concurrent players, and it's the number studios watch during a launch. Ways to raise it: how to increase CCU on Roblox.
DAU
Daily active users: how many different people joined your game on a given day. It's one of the metrics Roblox reports, and with CCU it's how you see what a clipping push turned into.
Where do you go from here?
Studios: you don't need the vocabulary to start. Tell us the game and the goal, and we'll write the brief, find the format that works and get it to the right viewers. Book a call. Creators: the brief and the footage come with every campaign, so start on the creators page.